Every brand needs a solid content marketing strategy to reach consumers, including a plan for multiple content types across multiple platforms.
If you've never been on the planning end of a content strategy, it can be overwhelming. How can you find the right balance of blogging, social media posts, videos, email campaigns, infographics and contributed content — and how can you keep coming up with fresh ideas? If you're developing your first content strategy, follow this advice from 13 experienced professionals of the Forbes Agency Council.